Curriculum

Off Page Optimization: (Search Engine Marketing)

  • History of search engines
  • Social Bookmarking
  • Classified postings
  • Article postings
  • Free Press releases
  • Traffic Sources Reports
  • Trade lead posting
  • RSS Feed Marketing
  • Introduction to Offsite Optimization
  • Hosting of Google sitemap
  • Submission to search engines
  • Linking Building Methodology
  • Types of Linking Methods
  • Search engines vs. Directories.
  • Blog Creation & Blog commenting
  • Creation of forums, participating in forums
  • Participating in groups & Creation of new groups
  • Keyword analysis, website analysis, Competitors Research and Analysis
  • Link building Concepts, One way linking / two way link building advantages.

On page Optimization:

  • How to Choose Domains.
  • SEO lead qualifying and closing strategies
  • Keyword Placement.
  • Pre Optimization Report
  • Key word research
  • Competitors’ website analysis
  • Rewriting robot friendly text
  • Header Tags Optimization
  • Title Tag Optimization
  • Meta Tag Optimization
  • SEO Content Writing
  • Image Tag Optimization
  • Key words Optimization
  • Anchor Links Optimization
  • URL Selection
  • SEO Website Architecture Planning
  • Alt Tag Optimization
  • Website structure Optimization
  • Body text and content Optimization
  • Sitemap for link Optimization
  • XML Sitemap Creation
  • RSS Feed Creations
  • HTML coding optimization for SEO standards
  • How to do Effective Website design for search engine optimization
  • Identification of unique visitors and return visits to websites.
  • How to write SEO friendly Content, content research and content Re-writing

Position Monitoring:

  • Monitoring website ranking with different keywords
  • Difference between White Hat SEO and Black Hat SEO.
  • How to do SEO for Static Websites and Dynamic websites.
  • Constant research of updated technology for better positioning
  • Anatomy of Google, Yahoo, MSN and major search engines
  • Renewal of expiry trade leads and posting new trade leads
  • Research on current popular directories and site submission
  • Changing methodology with change in search engine algorithm

Social Media Optimization

  • Social Networking Sites. (Twitter, LinkedIn, Slide Share, Flickr, YouTube, Tumblr, Facebook etc)
  • Group & page Building
  • Creation & Maintenance of Strong Profiles
  • Tools for Increasing likes & viewership
  • Branding, Lead Generation, database Management.
  • Traffic building & generation through social media platforms.
  • Social Bookmaking Sites. (Stumbleupon, delicious, reddit etc.)
  • What is social bookmarking.
  • Do follow & No Follow Social bookmarking sites analysis.
  • Bookmarking on Social bookmarking sites.
  • High & Low PR Social Bookmarking Post & Research.

Pay Per Click (PPC)

  • Affiliate Marketing.
  • Google Adsense.
  • PPC or Pay per Click Campaign Management.
  • Importance of PPC in Online Marketing
  • PPC Methods & Techniques.

SEO Toll

  • Alexa ranking Tool
  • Page rank Tool
  • Seo Tools and Usages.
  • Google Analytics Tool
  • Google Webmaster Tool
  • Keyword Research Tools
  • Competitive Analysis Tools
  • Website Traffic Analysis Tools
  • Website Quality Analysis Tools
  • Robo forms

Email Marketing

  • What is Email Marketing?
  • Importance Of Email Marketing.
  • Email marketing Software & applications.
  • How to use Email marketing for Lead Generation?
  • Direct, Transactional & opt-in Emails.
  • Email Brand reputation Building & Management.
  • Bulk mailing & traffic Generation.
  • Email Design, Campaign & Newsletters.

COURSES OFFERED

  • SEO Training
  • On page & off Page Optimization
  • SMO Training
  • PPC (pay per click) training
  • Google Ad words.
  • Google Analytics & Webmaster Tools.
  • Html as per SEO Point Of View
  • Keyword Research & Analysis.
  • Website Position Monitoring.
  • Social Bookmarking
  • Directory Submission
  • Blog Writing & Classified Ad Posting.
  • Link Building, Traffic Building.
  • Backlinks Creation, Reciprocal Linking
  • Bulk Mailing, Forum Building
  • Email Marketing.